Sound Advice

Creative Director Matt Wright got hooked on sound around age two, and has been chasing and making interesting stories, noises, and music ever since. His career path was locked when a neighbor showed him how to use a tape recorder to become the voices of Alvin And The Chipmunks. Matt majored in Theater at UCLA. He and Lou met and became managers at... the campus radio station KLA, where Matt was the production and program director. After college, unable to pick from among all the job offers (meaning none) that usually come to Theater majors, Matt and Lou reunited to start Sound Advice, where, thousands of spots, numerous awards, and three studio buildings later, they remain hard at work. Matt also did a 10-year stint at KPCC, winning two Golden Mike awards for news coverage, and rubbing elbows with everyone from Timothy Leary to Carl Sagan. Lou Schwing, our president, grew up in Lakewood, California, and majored in Theater at UCLA. In between acting and directing classes, he found his way to the campus radio station, KLA, where he worked his way up the ladder, becoming Program Director, and eventually General Manager. A natural marketing strategist, Lou continued to work in radio after college until co-founding Sound Advice with Matt. Since then, Lou has produced thousands of radio spots and built one of the early start-ups into one of the leading audio messaging companies in America. He also raised a family and is involved in Scouting as an adult leader on the Executive Board of the Verdugo Hills Council, BSA, and is a Past-President of the Council. The next time you pass someone hiking on a mountain trail, say hi. It might be Lou. Stephan Robley is Senior Editor and Archivist at Sound Advice. He came to us from the University Of Hawaii, where he earned a journalism degree, and co-managed the campus radio station, KTUH. In his time with us, hes earned a Masters in Mass Communication and is completing a second Masters in Library and Information Science. Hes an avid surfer, a California native, a pretty laid back ...Read More