Soul

Operationally, were a full service agency with all the necessary skills, gadgets and hardware plugged in to make things happen. All of this is structured around the tried and tested pillars of planning, creative, account management each headed up by one of the three founding partners. Ben has worked in agencies from big to small, independent to int... ernational spanning everything from direct to digital, to advertising to design, with sales promotion to boot. He says it was part of a wider, cunning plan to see beyond channel and focus on the idea and how to use ideas to move [] When I started agency life, direct and data driven marketing was growing fast, but its potential was bound by channel. These days, we operate in a world in which most communication has the opportunity to engage and influence people directly. Thats an exciting place to be for me, for Soul and for our Clients Its no fluke that my best work has been where Ive had a real in-depth understanding of the people I was trying to connect with. Youre not only more likely to come up with an idea that gives you a tingle up your back but also an idea thats considerably more effective.Read More