Soudan Lane

David Bateman established Soudan Lane in Sydney on his return from 9 years with J Walter Thompson in Toronto and Kuala Lumpur. The Company is a fully integrated Advertising & Communication company designed to provide a holistic one-stop shop through a unique collaboration of talent. Today we are based in Brisbane its warmer, talent resources are re... freshing and plentiful, and the traffic is less frenetic, and we have world best collaborators in London, Los Angeles, and Toronto. A core focus at Soudan Lane is getting the communication strategy right. All brands are at war in highly competitive environments. Investing in communication is expensive no one can afford to get it wrong and losing the war is not an option ROI is our DNA. Clarity and long term consistency of message is the cornerstone of Soudan Lane Creative. We Research and test, we measure the outcomes, and we refine as needed were persistent! We work from the beginning, Product and Packaging and through all communication channels to ensure a seamless message Brand Creation fully integrated on target. We are driven by investment optimization, we choose the communication channels that effectively reach the target and allow clear expression of the Creative message be it traditional media, digital, PR Editorial, Sponsorship, TV programming and sometimes T-shirts and beach towels.Read More