Solutions Insights

Solutions Insights is a B2B consulting and training firm that helps companies develop, market, and sell high-value solutions. Our work with technology, professional services, and other clients focuses on four dimensions of solutions success: Strategic Alignment, Offering Distinction, Customer Connection, and Sales Acceleration. Learn more about our... people, services, and clients. Our Upcoming Solutions Marketer Survey: There is still time to contribute your thoughts to our Solutions Marketer survey. We have completed a couple of survey drafts already, and will finalize it by mid December. The target is to launch it in early January. Please pass on any thoughts that you have on critical issues that we should cover. Solutions Insights will be participating in a workshop organized by ISBM on January 18th and 19th of 2012. Steve Hurley will be teaching two separate courses on solutions at the Hult International Business School (HIBS) in the Spring of 2012 in Boston, Dubai and Shangai campuses -- Transforming the Business and Acquiring Customers. Students who take both courses and the school's core International Marketing course will be eligible to get a Certificate in Solutions Marketing. SI recently launched its Solutions Marketing LinkedIn Group, and already have nearly 150+ members. The goal is to get 200+ who are actively contributing and participating in group discussions on Soutions Marketing. We are pleased to announce our newest Associate, Mary Donato, President of Applied Principles. Mary brings 30+ years of solutions sales and marketing management experience and specializes in the area of sales coverage optimization. She works with companies interested in improving their solutions sales models, including refocusing traditional field sales and inside sales, and aligning channel partners with the solutions portfolio. For more information on Mary, see her website at www.MaryPDonato.com. Steve Hurley attended ISBM's annual conference at Penn State. His major takeaway was the level of interest of the audience ...Read More