Software Marketing Handbook

Once you master the art of writing sizzling sales copy for software and other technology products, you can make $100,000 to $200,000 a year creating kick-butt promotions for terrific companies that 99% of other copywriters are deathly afraid to work for.... I'm different than most of the freelance copywriters out there today ... and you can be, too... . It's a difference can lead the way for you to make $200,000 a year or more as a freelance copywriter. You'll do it in an under-served copywriting niche that is refreshingly free of hype -- and where the hard-sell is not terribly welcome. In this copywriting niche, your clients are marketing professionals at real companies with serious products ... and the money to promote them. Not some guy sitting at his kitchen table who wants to pay you pocket change to promote his crappy e-book. You'll be writing about fascinating technologies ... and challenging marketing situations ... that intellectually engage you. You'll be working with substantial, ethical, financially stable companies whose products deliver tremendous utility and value. These corporations pay top dollar to their creative vendors. And their products don't "sell themselves." They must be sold - by marketers like you and me! If you do a good job (and you will, when you follow my guidelines), you'll be rewarded with lucrative repeat assignments for as long as you want them. I'm talking, of course, about writing copy for software and technology clients - one of the most lucrative and in-demand copywriting specialties available to you today. Not only are software companies some of the top-paying copywriting clients out there. But the field is not terribly competitive. That's because most copywriters make the mistake of equating "software copywriting" with "technical writing" - and run for the hills when a software client comes calling. But software copywriting is, above all else, copywriting. The key is to sell. And you already know how to do that (if not, I'll show you how). Software copywriting isn't ...Read More