SingylStroke

SingylStroke was started by Calden and Protim, classmates at the Indian Institute of Management, Calcutta, both of whom have pursued careers in the creative industry. Calden entered advertising where he worked with a wide range of companies, from multinationals like Google, to SMEs in the NASSCOM Top 500, to start ups. Before that, he was working o... n marketing projects for Starbucks in the Middle East. He has a background in IT, having worked in Infosys and SAP in the past. With a specialization in marketing, Protim worked as a music director, composing music for advertisements and creating brand audio signatures for brands like ITC's Classmate. An accomplished musician, he also taught A Level Music. He has been a guitarist and vocalist for over a decade and is also active with music bands in Chennai. Together they formed SingylStroke in 2012, inspired by the mathematical theory which states that a single stroke of a butterfly's wings can influence events around the world.Read More