SeoTools.net

Do you get blank looks when you tell people what you do? Many people arent familiar with SEO, so it can be difficult to put the role of SEO into a context lay people can understand. Search marketing is complex, so sometimes it can be a struggle to get across all the benefits we offer in a way people can easily remember. Whilst explaining is somethi... ng we all do, there are techniques we can use to improve the clarity of our explanations, and to make our explanations more memorable. So, if you need to give a speech, write a proposal, a white paper, a presentation or a blog post, here are a few ideas on constructing good explanations. What Makes For A Good Explanation? An explanation makes facts understandable to an audience. However, an explanation isnt just a list of facts. Without context, facts can be difficult to comprehend and remember. All good explanations have one common result: they make the audience feel smarter. There are three steps to creating a good explanation: planning, crafting the message, and verification. We determine what we want to communicate, we create our message, and then we verify the message is received and understood. Planning involves identifying the audience. It is our audience who decide if an explanation is clear. A lot of business and particularly academic communication can be dense, wordy and impenetrable. If you, as the audience, dont understand the speakers message, then who is at fault? They might make themselves appear clever, and feel good about themselves, but if we dont understand their explanations, then they have failed to communicate. The aim should be to make the audience, not ourselves, feel smarter. Put yourself in their shoes. What questions will they likely have? If they asked why about every single point you make, does your explanation include the answers? Consider their environment in which your message will be received. Are your audience industry people at a conference, bound to their chairs for the duration? Is your audience clicking through links and pages ...Read More