Seo Uk

How do I get on Google? How do I get on Google? And what is SEO or Search Engine Optimisation exactly? These are questions we, as an SEO company, are frequently asked. Before answering them, its first important to understand what is Google (and also Google Local). Google is a system that indexes web pages in a database and lists them in response to... searches in the order that it judges to be most relevant to the keywords used in the search. The important word here is relevance. Googles founders, Larry Page and Sergey Brin, devised a relevance algorithm that is astoundingly fast at returning results from a gigantic database of billions of entries, but also at choosing pages that exactly fit the keywords entered into the search box. Googles ability to do this is quite uncanny. The pages that it lists in response to keyword searches are always of a very high quality in terms of content and always fit the search well and as refinements are made, the ability to pinpoint results becomes ever more accurate. The exact nature of the algorithm and how Google works are commercial secrets that are not disclosed by the company. But Google does advise web designers on how to optimise their pages so that they can be found easily, and much information can be deduced by trial and error methods making systematic changes to the contents of a page and noting how each change affects the search results. To determine relevance, Google reads each page in its index and measures the frequency, density and prominence of each keyword. It also looks at a number of other key features (described in more detail here) all of which contribute to that pages ranking in the search results. An SEO company like SEO UK has the expertise to analyse a website to ensure that the keywords most relevant to the organisation are represented with the correct frequency, density and proximity. Google local is Googles geographical business finder similar in operation to a street directory. The contents of a website should also be optimised to rank well in ...Read More