Semphonic

Lets face it: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, its becoming a task marketers need to be adept at, especially in an economy that demands accountability from every dollar. Moreover, stakeholder buy-in is a critical factor for success organizational support and resources oft... en play a key role in determining the effectiveness of a campaign or engagement and therefore needs to be an integral part of the marketing toolbox. With that in mind, here are 5 ways you can start creating a data-driven culture today: 1. Tie Data to Revenue. Its much easier to get stakeholders attention and buy-in when they understand how changes in a particular variable can affect their bottom line. Web analytics like any other marketing channel must consistently prove its worth, so be sure to present data in a way that clearly demonstrates its contribution to ROI. 2. Paint the Big Picture. A caution: dont place too much emphasis on single session data in isolation. Instead, show how an analytics view that ties together multiple sessions and a more holistic perspective can provide the most accurate insights. After all, while isolated sets of data can seem as different as apples and oranges (when compared to one another), they may in fact be telling the same story if theyre both rolling down the hill, so to speak. 3. Avoid Analysis Paralysis. Build custom reporting dashboards so that stakeholders see only the metrics important to them and can make decisions accordingly. Too much data can equal information overload, clouding key trends and preventing decisive action. 4. Unearth the Holy Grail. Discover that one thing stakeholders have been unable to successfully measure for yearsand find a way to track it. Once youve helped them with their Holy Grail, theyll be much more willing to look at other data you have to offer. 5. Share Your Successes. Promote instances where analytics was used intelligently to drive ROI and smarter business decisions. Be sure to also ...Read More