Segard Masurel

Highly Engaged Employees

Since 1846, the Segard Masurel Group has been involved in the New Zealand wool industry, with presence in the North Island at Clive (procurement store), Taupo and Fielding and in the South Island in Invercargill (procurement store). The export office is in Wellington. With over a hundred years in the industry, Segard Masurel offers a substantial ne... twork throughout the world, long term relationships and pricing structures that are sustainable. As one of the major wool exporters in the country, Segard Masurel has seen steady growth with a non-aggressive," back seat" approach to the market. Growing a strong reputation, commitment to the local industry and worldly experience, Masurel Direct offers the grower new choices. The integrated supply strategy that the company operates under, means there is only one company between the grower and the end user. The business involves trading in Wellington and direct buying/brokering under the name of Masurel Direct in Clive, Feilding, Taupo and Invergargill. These are all services which come with a low cost structure and direct benefit to the grower. Predominately the markets for Segard Masurel's wool is New Zealand carpet manufacturers, China and Northern Europe. Although heavily committed to the carpet industry, the markets are diverse and varied, covering other products such as Merino, knitting, bedding, blanket and interior textiles. Some of these carpet manufacturers include Cavalier Bremworth and Godfrey Hirst Carpets, companies that are driven by excellence and innovation and keen partners with Segard Masurel. Segard Masurel boast exports to over 35 countries and is entirely devoted to wool and trade in greasy, scoured, slipe, carbonised, wool tops and noils. They have been in New Zealand since 1846, currently based out of Napier and Taupo and operating under Masurel Direct, their procurement entity. Segard Masurel are one of the largest exporters out of the North Island and from 60,000 bales in 1996, the business has grown to over 200,000 bales annually. The company ...Read More