SEDONA

SEDONA® Corporation develops web-based Customer Relationship Management (CRM) software and services. Our customers are both end-user organizations and banking and credit union software application and service solution providers that in turn support small to mid sized banks and credit unions. We are dominant in the financial services market particul... arly with community and regional banks and credit unions. Our Customer Relationship Management solution, SEDONA CRM®, enables financial institutions to increase the profitability of their customer and member portfolio. With its state-of-the-art technology and flexible licensing options, SEDONA CRM can help increase overall sales and client retention while reducing expenses often incurred with having to purchase multiple solutions in order to gain a complete CRM solution set. Because the system can be implemented quickly to deliver a rapid Return on Investment (ROI), it can help enhance overall shareholder value to both the financial services institution and partner solution providers. At SEDONA, we know that the key to selling CRM successfully and profitably is finding a solution that not only meets the organizations' unique industry, business, and budget requirements, but one that also provides them with proven technology and services that can be cost effectively integrated into their business. The current economic climate brings a growing opportunity for CRM application solutions as banks and credit unions place increasing emphasis on effectively managing the relationship of, and interaction with, their customers. As a significant segment of the overall SMB market, small and mid-sized financial services organizations have identified CRM as a strategic initiative to improve the customer retention and profitability rates. These organizations, including community and regional banks, credit unions, savings and loans, brokerage firms and insurance companies and agencies, see CRM as a competitive weapon in an industry dominated by large national and international ...Read More