Second Nature Brands

Second Nature Brands, established in 1933 and headquartered in Detroit, Michigan, is a privately held manufacturer and marketer specializing in premium, better-for-you snacks and treats. Operating under the ownership of CapVest Partners, the company has cultivated a robust portfolio of well-recognized consumer brands. This portfolio includes iconic names such as Kar's Nuts, Second Nature Snacks, Sanders Chocolates, Sahale Snacks, and Brownie Brittle, positioning Second Nature Brands as a significant player in the food manufacturing sector.

The company's product lineup features a diverse range of items, including trail mixes, nut snacks, small-batch kettle-cooked caramel confections, and gluten-free snack options. A key differentiator is their formulation commitment, ensuring all products are crafted without artificial ingredients, preservatives, or additives, catering to health-conscious consumers. With an employee range of 500 - 1,000 individuals and generating $18.0M in revenue, Second Nature Brands emphasizes operational scale and team expertise. Meet Second Nature Brands's team to learn more about their leadership and workforce.

Second Nature Brands maintains an extensive national distribution network across the United States, complemented by a strategic expansion into direct-to-consumer eCommerce. This dual approach allows them to effectively serve a growing base of consumers seeking nutritional, lifestyle-oriented snack alternatives. The company's focus on quality ingredients and consumer well-being underpins its market presence, appealing to a demographic prioritizing healthier choices in their snacking habits.