SB&A Integrated Marketing

As part of our core value of Community, SB&A and Brooks Adams Research (BAR) have always given a holiday gift in honor of our clients. Last year our team sought to expand the reach of our program by adding a day of service. Our employees each spent two half-days volunteering at the Central Virginia Food Bank in November and December, in addition to... the company's holiday contribution to Meals on Wheels, which is closely linked to the Food Bank's efforts. The success of the program in 2011, our research about various corporate giving programs and our excitement about giving back have inspired our teams to take the program even further in 2012. As a result of research on the subject of community outreach, experts on community involvement suggest that what is good for the community is also good for business in the long-term. The same experts suggest that streamlining philanthropic programs can make them more effective for both recipient and donating organizations. Beyond research and opinions, there is something about giving back that enhances the team and the culture within a company. The obvious question emerged: why not create a program that makes giving more effective, promotes an important mission and has a positive impact on the culture at SB&A and Brooks Adams Research? And what follows is how Do Something Good was born. We created this program with several goals in mind: Streamline our charitable initiatives, so that we are focused on one nonprofit throughout a calendar year. Identify a charitable initiative that is closely related to the unique aspects of our business and our company culture (i.e. impacting seniors and/or furthering creative innovation and thinking). Make a difference in an area that is closely related to what we do as a company. Continue our day of service and expand upon possibilities for making a difference. Give back to our employees. Give them an opportunity to make a difference in an area they are passionate about. Provide literature on our website about our initiative to further ...Read More