Saphir Group

The company was founded in 2008 and it all started with one small store. Now we are a holding of four companies, which employs over 300 people. Our main strategy is to instill a culture of alcohol consumption and attract new global brands to the market. We are suppliers of Jack Daniels, Crystal, Campari, Aperol, Grant's and others. We are developin... g rapidly and confidently. In 2013, we have a wine portfolio. We started to distribute Bagizagan wine. Further, the portfolio of the company was replenished with strong alcohol - vodka "Winter History" and "Gorilochka". Since 2014, we have entered the international market and were the first to expand our portfolio with imported products: our first partners were the Russian company Omskvinprom with brands such as Belaya Berezka and Five Lakes. Then they were joined by the Dutch brewing giant Heineken and the Italian company Campari Group. In 2015 we turned into a holding. By 2015, the range of wine had become so high that a separate company, Bella Group, was created, which has in its arsenal exclusively a wine portfolio. Since 2015, Saphir Group has been growing by expanding its portfolio, every year increasing the number of exclusive partners with world names. In 2015, William Grant's & Son's became our partners.Read More