Sandelman & Associates

Foodservice Consumer Research Firm Monitors Quick-Service and Casual Dining Restaurants For over 25 years, Sandelman & Associates has produced insightful Attitude, Awareness and Usage studies for the quick-service and casual dining restaurant industries. Sandelman's syndicated tracking studies Quick-Track (fast-food and pizza restaurants) and Casua... l-Track (casual dining) provide marketers with affordable and reliable consumer insights at the media-market level and nationally. The restaurant industry's leading marketers rely on Sandelman's research programs to guide their strategy and planning in 80+ markets. The studies answer questions like these: What are the market conditions? Are they improving? Are restaurant chain users dining out more? What daypart is growing? Is the brand top of mind? Who is seeing the chain's advertising and whos not? How loyal are the chain's customers? Where are the risks? How does the brand compete for frequent category users? Is your brand retaining key demographic groups? Is the brand positioned well in the market? What are the opportunities and challenges? Is the chains piece of the pie getting larger or smaller? We also produce topical reports and produce a complimentary Tracks newsletter featuring foodservice consumer insights. Further, Sandelman designs and executes proprietary consumer research to help clients gain insight on: - Promotion tracking - Brand image - Trade area - Price/ValueRead More