Saga Outerwear

We built SAGA because we are passionate skiers and snowboarders who obsess over design, quality, and value. When we needed better fitting apparel and more rugged materials, we built it ourselves, by hand. When our small tribe of friends needed better gear, we ran exclusive manufacturing runs to sponsor them. When the public started demanding it, we... sold limited edition quantities and built the first direct-to-consumer model in our space. When our friends aspired to be the top professional athletes in our niche, we supported them, built a brand around them. And they supported SAGA, trusting that together we were building a product and brand that was truly different and represented them. We built a cult of passionate people, from the top pro athletes, to everyday customers just like we are. We pioneered what it meant to be a vertical brand in the digital realm. We blur the lines between skier vs snowboarder, park vs big mountain, guy vs girl, kid vs adult, and retail vs direct-to-consumer. Our North Star is simple, to be the most connected brand and stand for our athletes and customers alike - the same since day one. SAGA is headquartered in Salt Lake City, UT and proud to be independently owned and operated. Our majority shareholders are the original founders along with a group of professional athletes and employees. Stay Hungry.Read More