Saferoad

Saferoad, established in Norway in 2007 via merger of Ørsta Group and Euroskilt Group, is a key player in construction and road safety. The company develops products and solutions, educates road workers, and installs safety equipment to secure roads and highways across Europe. Its core offerings include high-quality road marking, traffic signs, and robust restraint systems, significantly enhancing public safety and traffic management.

Operating with 1,000-5,000 employees across four locations, Saferoad deploys extensive technical expertise for specialized services. Its product range features essential road infrastructure components like masts, light poles, and lighting columns, alongside advanced solutions such as aluminium barriers and flexible traffic furniture. This diverse portfolio demonstrates Saferoad's capacity to tackle varied road safety and maintenance challenges. To learn about the team behind these operations, explore Meet Saferoad's team.

Saferoad's strategic focus is on the European market, with operations in regions including Eastern Europe. Its B2B model targets infrastructure projects needing reliable, innovative road safety solutions. By integrating product development, installation, and worker education, Saferoad acts as a comprehensive partner for municipalities and construction firms. Its founding and merger history reflect a strategic consolidation to build a strong, unified presence in the European road infrastructure sector.