Rusta

Highly Engaged Employees

At Rusta, the company want the company's customers to feel welcome, to be inspired and to find shopping with the company fun. The company makes it easy for people to buy high-quality products at the best price and the company has a broad product range that is centered around home living. The company sell seasonal products, furnishings, DIY products... and consumables, with products for both inside and outside the home. The company's first store was opened in 1986 by entrepreneurs Anders Forsgren and Bengt-Olov Forssell, who are still the principal owners of the company today. Rusta currently has 157 stores throughout Sweden, Norway, Germany and Finland. During 2018, Rusta acquired the Finnish retail chain Hong Kong, which means that Rusta now operates in four markets - Sweden, Norway, Finland and Germany. The company's business model is based on simple operations, centralized purchasing without intermediaries and efficient distribution. Combined with the company's volume-based range and a clear customer offering, this enables the company to keep prices low - something that has been the company's driving force ever since it all began back in 1986.Read More