Rufous

In simpler terms, the sole purpose of digital platforms is to match x and y, that simple! Marketplace platforms match supply and demand, payment platforms match billing and paying, and search platforms match queries and information. In Rufous terms, each functional unit of this "matching" process is what we call as "actors" - simply someone who is... a participant in the process. Bringing back the example of Amazon, some of their actors are manufacturers, distributors, resellers, shippers, and consumers. All of these participants work in tandem to deliver the product to the consumer. Likewise, Uber too integrates its actors which include drivers, riders etc., through a digital platform. While companies across the world actively head towards the next industrial revolution - the digital era, there is an incremental need to integrate individuals and entities through a digital platform. The outcome of the intersection is a commercial activity, which results in trade. Coming to the company's name - Rufous (roof-us), is a small hummingbird predominantly found in the Pacific Northwest. Despite its size, it is known for its extraordinary flight skills, resistance to seasonal changes, migratory range, and incredible work efficiency and ethic. Synonymous with the objectives that we have in order to redefine the work, this creature best symbolizes the need to match individuals fueled by an insatiable passion for corporate entities. Identifying mutual benefit for Candidates and Companies, democratizing access to the work, anywhere and everywhere.Read More