RTL Partners

Highly Engaged Employees

RTL, formerly known as Winick Realty Group, is a boutique retail leasing and advisory firm based in New York City, specializing in retail brokerage, investment sales, and consulting services across Manhattan and the Tri-State area. Founded by Jeff Winick in 1982, the company has served as a pillar of New York City's real estate community for over 4... 0 years and rebranded to RTL in April 2025 to reflect its future-looking, entrepreneurial spirit while maintaining its core focus on retail services. The firm operates with approximately 25 brokers and is led by Chief Executive Officer Steven E. Baker, who joined the company in 2000 and became one of its top-performing brokers, and President Lee Block, who has been with the firm since 2008. RTL provides innovative store leasing, portfolio management, and consulting services to a diverse client base ranging from institutional landlords and public REITs to small family-owned businesses, national and local retailers, property owners, institutional investors, and family offices. The company delivers best-in-class service paired with cutting-edge marketing tools and proprietary analytics, executing a unique methodology that builds demand, increases velocity, drives offers, and closes deals. RTL's tenant representation services span from metro-area rollouts to national representation, applying data-driven insights to help leading retailers thrive across all geographies, with extensive experience representing major brands including AT&T, Major Food Group, Duane Reade, Mario Batali Restaurants, Juice Generation, Fresh & Co., and numerous other recognized retailers. The firm's Investment Sales division provides strategic advisory and transactional services across all asset classes including retail, mixed-use, multifamily, office, and development assets, specializing in sourcing and executing high-value, often off-market opportunities particularly in the retail sector across New York City and beyond. RTL operates with a hands-on, detail-oriented approach that aligns each ...Read More