Root+Beta

Root+Beta is a digital marketing agency specializing in the agriculture industry, serving as a growth catalyst for ag brands ranging from global companies to local farms. Formerly known as SI EQ, the agency rebranded to Root+Beta in January 2025, reflecting a new chapter in its history as it expands beyond its 15-year foundation of success in the f... arm equipment space into the broader agriculture sector. The agency is renowned for its expertise in performance marketing and sales-focused growth strategies tailored specifically for the agriculture industry, offering services including paid media, search engine optimization, dynamic advertising, demand generation, branding, and innovative ecommerce solutions. Root+Beta has built a reputation for innovation and growth marketing, having been the first to develop strategies and tactics such as dynamic used equipment advertising, and continues to push boundaries with AI-driven marketing strategies and programmatic advertising. The agency works with a diverse portfolio of clients including farm equipment manufacturers, agriculture technology companies, and e-commerce retailers, with notable partnerships including The Mosaic Company, Precision Risk Management, Seal Solar, Greeneye Technology, Green Farm Parts, and Reynolds Farm Equipment. Through a deep understanding of market trends and challenges in the agriculture sector, Root+Beta develops solutions that help clients navigate industry complexities while building authentic relationships and creating powerful business outcomes. The agency fosters a collaborative culture that values transparent communication, growth opportunities, and work-life balance, with ongoing training to keep team members current on the latest marketing trends and a commitment to professional development and internal promotions.Read More