Rocky Brands

Highly Engaged Employees

Rocky Brands, Inc., established in 1932, operates as a designer, manufacturer, and marketer of footwear and apparel. The company's brand portfolio includes prominent names such as Rocky®, Georgia Boot®, Durango®, Lehigh®, and the licensed Michelin® brand. Primarily serving the Textiles & Apparel, Consumer Goods, and Manufacturing sectors, Rocky Brands has built a reputation for quality and durability across its product lines. Its strategic focus involves developing and marketing a diverse range of footwear and apparel designed for various consumer needs and professional applications, ensuring a strong market presence. The company's commitment to its brand identity and product innovation underpins its long-standing position in the industry.

With a revenue of $492.3M and an employee range of 1,000 - 5,000 individuals, Rocky Brands demonstrates significant operational scale. The company manages operations across 7 locations, with its headquarters situated in Nelsonville, Ohio. This strategic geographic positioning allows for efficient management of its design, manufacturing, and distribution networks. Further details on its operational footprint and corporate structure are available via Learn about Rocky Brands' global headquarters. The company's extensive product offerings cater to a wide array of consumer segments, from outdoor enthusiasts to professionals requiring specialized gear.

Rocky Brands' product catalog encompasses footwear and apparel for military, western, duty, hunting, and general outdoor activities, alongside lifestyle collections for men and women. Key competitors in this dynamic market include Wolverine World Wide, Deckers Brands, and Columbia Sportswear, highlighting the competitive landscape Rocky Brands navigates. The company's strategic approach to product development and market penetration aims to maintainView more...