Robert Skrob

As someone focused on growing membership revenue for 27 years, Robert learned early that new member marketing is a wasted expense until youve figured out how to engage and retain new subscribers. Robert is recognized as one of the best member retention specialists in the world, hes spoken and delivered workshops in five continents. His experience i... s unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies. Roberts profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Mr. Skrob is able to transform customer relationships he calls one night stands into long-term memberships. Robert lives in Tallahassee with his wife, Kory. They have two adult children. Robert and Kory can be found participating in or training for triathlons. They are both active in their community. In todays world where every claim is overhyped, overblown and over-sensationalized, a promise of 10X subscription growth sounds exaggerated. In this video, business advocate Dave Dee grills Robert Skrob about his 10X Subscription Growth Framework to identify the truth behind these outrageous claims. Why new member marketing is a waste until you figure out how to engage and retain new subscribers. What is the Subscription Growth Ceiling and why subscription businesses encounter it. The three biggest mistakes subscription businesses make that stall recurring revenue growth. The two numbers that break through the Subscription Growth Ceiling. The 5 keys to 10X monthly recurring revenue and exactly why thats feasible.Read More