RightRice

Popchips® founder and former CEO Keith Belling loved rice, but not all the empty calories and carbs. That's what inspired him to create RightRice®, a breakthrough, shelf-stable rice made from 90% vegetables launched nationwide with Whole Foods and Amazon in 2019 and has expanded to Kroger banners, Sprouts, Wegmans, and other leading retailers natio... nwide. Every bowl of RightRice is deliciously packed with more than double the protein, five times the fiber, and almost 40 percent fewer net carbs than a bowl of white rice. RightRice is faster (and easier) to cook than regular rice and is available in 5 tasty flavors, like Garlic Herb and Cilantro Lime, plus a ready to be seasoned Original. In January 2020, the company introduced RightRice Medleys, a blend of RightRice, ancient grains, and even more veggies, bringing more innovation to the rice aisle. Available in 3 flavors, Harvest Pilaf, Fried Rice and Cajun Spice, Medleys offer consumers quick and nutritious side dishes that are great tasting alone or paired with a favorite protein, and ready in just 12 minutes. All RightRice products are made using real herbs and spices, and are non-GMO, gluten-free, vegan, and kosher. The company is headquartered in San Francisco.Read More