Richard Armstrong
Organizations · New York, United States · 1-10 Employees
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Overview
Headquarters
1330 Avenue of the Americas, New York Ci...Website
www.richard-armstrong.comRevenue
<$5 MillionIndustry
ZI Rank: 1
Signal Type
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About Richard Armstrong
Richard Armstrong believes that most of the fundamental principles of advertising strategy were perfected more than fifty years ago by such advertising pioneers as Claude Hopkins, John Caples, Maxwell Sackheim, David Ogilvy, and Rosser Reeves. Mr. Armstrong applies these principles to the marketing problems and communications technologies of today. He is the only copywriter you'll ever meet who hesitates to use the word "creative," believing, as he does, that while imagination and flair have a role to play in copywriting, most of an ad's success will depend on the strength of its underlying strategy. He is a firm believer in using such principles as the unique selling proposition, positioning, risk reversal, the AIDA formula, and powerful offers. And although his work has won many honors, he would much rather write an ad that makes money for his client than one that wins an award.Explore more
Popular SearchesRichard ArmstrongRichard-armstrongSIC Code 86,866NAICS Code 81,813Show more
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Richard Armstrong
<$5M
1-10
Private
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N/A
Company Profile Activity
Activity Insights
Richard Armstrong is experiencing very low activity levels compared to other companies in the Organizations sector.
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Richard Armstrong is drawing exceptional interest within the Organizations industry, suggesting notable developments or strong market momentum, learn more about Richard Armstrong.
Richard Armstrong Tech Stack
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Richard Armstrong believes that most of the fundamental principles of advertising strategy were perfected more than fifty years ago by such advertising pioneers as Claude Hopkins, John Caples, Maxwell Sackheim, David Ogilvy, and Rosser Reeves. Mr. Armstrong applies these principles to the marketing problems and communications technologies of today.... Read More
