Research Measurement Technologies
Advertising Networks · United Kingdom · 11-50 Employees
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Overview
Headquarters
6 Market Pl Ste 121, Reading, Berkshire,...Website
rmt.solutionsRevenue
$7.4 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
1
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About Research Measurement Technologies
Research Measurement Technologies (RMT), founded by Bill Harvey and Bill McKenna, specializes in enhancing advertising response rates through innovative strategies focused on ad-context alignment. They have developed technology that significantly boosts return on ad spend (ROAS) and has demonstrated double-digit increases in advertising effectiveness for major brands. RMT serves a diverse clientele, including over 70 of the top 100 advertisers, and guarantees high response rates or offers a money-back guarantee. The company is recognized for its award-winning contributions to the marketing and media industries, including winning an Emmy for previous technological innovations.Explore more
Research Measurement Technologies Org Chart
LT
Chief Financial Officer
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Research Measurement Technologies Tech Stack
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Research Measurement Technologies News & Media
Audrey Steele, Josh Chasin, and Graeme Hutton Join RMT Advisory Board
GARDINER, N.Y.--(BUSINESS WIRE)--Audrey Steele, previously EVP of Sales Insights & Strategy at FOX, Josh Chasin, formerly the Chief Measurability Officer at VideoAmp, and Graeme Hutton, who held the position of SVP Data & Analytics at UM, have all recently joined RMT, Inc. This unique company leverages its proprietary AI-derived language model and extensive big data to enhance advertising sales effects. RMT analyzes subconscious motivations based on people’s consumed content and has demRMT And Semasio Introduce Motivation-Based Targets
Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the […] The post RMT And Semasio Introduce Motivation-Based Targets appeared first on MarTech Series.605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV
NEW YORK--(BUSINESS WIRE)--605 today announced a strategic relationship with Research Measurement Technologies to measure the contextual impact of TV advertising.
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Research Measurement Technologies (RMT), founded by Bill Harvey and Bill McKenna, specializes in enhancing advertising response rates through innovative strategies focused on ad-context alignment. They have developed technology that significantly boosts return on ad spend (ROAS) and has demonstrated double-digit increases in advertising effectivene... Read More
