Remote Gambling Association

Very few of us enjoy adverts, but we accept that they are necessary for the broadcaster as they fund the shows and programmes that we love to watch. Theres also the flip side that, despite them getting in the way of our viewing, most adverts are quite helpful at letting us know when products are on offer or available, and some of them can be entert... aining. One of the most common forms of adverts right now is the gambling advert: online casinos and online bookmakers will often advertise their offering in the advert breaks of sports games in order to appeal to their primary target audience. Some will see this as a smart advertising campaign as offering a sports betting service to those watching sport is the best way to appeal to the target audience, but others believe that this is encouraging problem gambling. In November 2018, the BBC reported that The Remote Gambling Association board was to meet to discuss the growing public concern that gambling adverts during live sporting events were encouraging problem gambling and that the volume of these adverts was normalising betting. Proposals under discussion by the Remote Gambling Association included restricting the number of gambling adverts per advertising break to one, banning in-play betting adverts, and enforcing a complete ban on pre-watershed adverts by gambling companies. A little under one month later, the Remote Gambling Association decided to begin to usher in a whistle-to-whistle ban on gambling adverts. As shown by The Guardian , the Remote Gambling Association has voluntarily entered into plans to adhere to growing public concerns and stop betting adverts from being shown during live sporting events. Starting from summer 2019, likely alongside the start of the next Premier League season, there will be a whistle-to-whistle ban on gambling adverts beginning five minutes prior to the start of pre-watershed (pre-9 pm) sports events and ending five minutes afterwards. Furthermore, the ban is to be extended to repeats of sporting events as well as ...Read More