Reeds

Food & Beverage · Connecticut, United States · 11-50 Employees

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Overview

Headquarters

201 Merritt 7, Norwalk, Connecticut, 068...

Phone Number

(203) 890-0557

Revenue

$36.3 Million

Stock Symbol

REED

Industry

Food & Beverage Retail Manufacturing Convenience Stores, Gas Stations & Liquor Stores
ZI Rank: 1
Signal Type
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ZI Rank
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About Reeds

Reed's, Inc. engages in the manufacture and distribution of natural beverages in the United States. The company offers Reed's craft ginger beer; Reed's real ginger ales; Reed's Classic Mules; Reed's Hard Ginger Ale; Reed's ready to drink products; and Virgil's handcrafted sodas. It sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants, as well as directly to consumers through www.drinkreeds.com. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.Explore more
Popular SearchesReeds IncSIC Code 20,208NAICS Code 31,312Ticker OTC: REEDShow more

Reeds Org Chart

Cyril Wallace, Chief Executive Officer at Reeds
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Chief Executive Officer

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Vice President, Operations

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Company Name

Revenue

Number of Employees

Type

Funding

Founded In

Top Executive

Reeds

$36.3M
11-50
Public
-
1987
<$5M
11-50
Private
-
1934
TH
Terry HughesVice President, Sales & Marketing
<$5M
11-50
Private
-
2015
<$5M
11-50
Private
<$5M
-
JT
James ThomasBusiness Development Manager
<$5M
11-50
Private
-
2006
<$5M
1-10
Private
-
1991
CA
Caitlyn ApplemanManager, Digital Marketing
<$5M
1-10
Private
-
1973
N/A
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Company Profile Activity

i

Among all Manufacturing companies

Low Activity

High Activity

Activity Insights

Reeds is experiencing very low activity levels compared to other companies in the Manufacturing sector.

What does this means?

Reeds is drawing exceptional interest within the Manufacturing industry, suggesting notable developments or strong market momentum, learn more about Reeds.

Most Recent Scoops

Project
Reeds has implemented measures to streamline its distribution network, reduce input costs, and improve its supply chain. These efforts have resulted in continued gross margin improvement, currently in the low to mid 30% range quarter to date, driven by the optimization of ginger beer formulation, better pricing on key materials, and supply chain improvement.
Business Finance, Finance, Operations
Project
Reeds is transitioning from glass bottles to cans at key retail partners, including Whole Foods and H-E-B, to improve delivery and handling costs and lower price points for consumers. The company has secured commitments to expand its assortment into 2025, including a new ready-to-drink classic mule set to launch in Costco clubs across Los Angeles and Hawaii starting in late April 2025.
Retail/Store Systems, Product Development, Food & Beverage
Earnings
reported mixed results in recent sales data, with 8% dollar sales and 13% unit sales growth in the U.S. natural expanded channel during the four weeks ending February 23rd, 2025. The company continues to see momentum in ginger ale and benefits from the transition from glass to cans with ginger beer, while Virgil's sales are lagging due to the ongoing glass-to-can transition for the full sugar line.
Earnings, Sales, Food & Beverage, Finance
Earnings
Reeds has announced that its four-pack Reed's Ginger Ale is now the number one ranked SKU in dollar sales within the Expanded Natural Channel over the latest 52 weeks ending February 23rd, 2025, generating $1.9 million in sales with a 6% market share. Virgil's handcrafted cans have been added to NCG, Infra, Smart and Final, Harris Teeter, Giant Eagles, Stop and Shop, with an expanded sort bit launching in Sprouts, bringing an additional 3,000 points of distribution in 2025.
Earnings, Retail/Store Systems, Food & Beverage, Finance
Earnings
Earnings, Accounting, Financial Reporting, Business Finance, Finance
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Reeds News & Media

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Frequently Asked Questions Regarding Reeds

What is Reeds's stock symbol?
Reeds's stock symbol is REED
What is Reeds's official website?
Reeds's official website is investor.reedsinc.com
What is Reeds's Revenue?
Reeds's revenue is $36.3 Million
What is Reeds's SIC code?
Reeds's SIC: 20,208
What is Reeds's NAICS code?
Reeds's NAICS: 31,312
How many employees does Reeds have?
Reeds has 11-50 employees
What industry does Reeds belong to?
Reeds is in the industry of: Food & Beverage, Retail, Manufacturing
What is Reeds competition?
Reeds top competitors include: Organic Soda Pops, Imperial Flavors, Green Spot, Old Towne Beverages
How do I contact Reeds?
Reeds contact info: Phone number: (203) 890-0557 Website: investor.reedsinc.com
What does Reeds do?

Reed's, Inc. engages in the manufacture and distribution of natural beverages in the United States. The company offers Reed's craft ginger beer; Reed's real ginger ales; Reed's Classic Mules; Reed's Hard Ginger Ale; Reed's ready to drink products; and Virgil's handcrafted sodas. It sells its products to natural food and gourmet retailers, grocery s... tore chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants, as well as directly to consumers through www.drinkreeds.com. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.Read More

Is Reeds a public company?
Yes, Reeds is a public company and is traded under the symbol REED
See more information about Reeds

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