Real Integrated

Highly Engaged Employees

While Real Integrated (RI) is a new name to the Detroit area, it is by no means a new powerhouse in the advertising industry. Real Integrateds storied past began in 1954 in Detroits Book Building as a movie promotion agency under the name of Robert Solomon and Associates. In 1992 current owner and CEO Dean Friedman came to the agency as a full part... ner with a background filled with award winning and industry changing advertising experience. The agency eventually became Solomon Friedman Advertising and expanded their industry reach as a full service agency by offering dynamic creative work. The belief was that local area businesses should have the same world-renowned service that national companies could demand. The agency has not just changed its name over the years but its position in the industry as well. Due to a need to create movie theater co-ops and advertise in group opportunities, Robert Solomon and Associates became one of the leading field agencies in the US. The business was expanded to represent KFC owners and evolved into a franchisee and co-op opportunity: one that continues to exist within the agency. As Solomon Friedman Advertising, the agency grew to become one of the leading KFC field agencies the third largest in the country today and now represents over 400 restaurants and 16 major Midwest markets. The agency over the years has evolved its capabilities to include account services, media, promotion and publicity in addition to cutting-edge creative. To focus solely on advertising, the agency sold the movie promotions leg of the company in 2006 to Allied Entertainment. Shortly afterward, Solomon Friedman Advertising shortened its name to SFA.Read More