ReachMaster

ReachMaster Inc. is a North American distributor and solutions provider specializing in advanced compact lift equipment and tracked-based aerial work platforms. Founded in 2001 as the U.S. division of E. Falck Schmidt ASa Danish manufacturer with over nine decades of lift equipment expertise dating back to 1933ReachMaster represents a carefully cur... ated portfolio of world-class brands including Falcon compact lifts, Denka compact lifts, and Bluelift tracked aerial platforms from Italy. The company is built on a legacy of innovation; its parent organization invented the compact lift industry in 1977 with the world's first single-door-capable compact lift, and has since established multiple industry records, including the tallest compact lift ever built at 180 feet of work height with double-door passability. ReachMaster's product lines are engineered to meet the highest standards for safety, versatility, and operational efficiency, serving construction, maintenance, facility management, and industrial sectors across North America. Following a management buyout in 2011 and subsequent acquisition by founder Ebbe Christensen in 2012, ReachMaster transitioned to independent operations, enabling the company to strategically select only premium equipment manufacturers and optimize its market positioning as a provider of highly advanced, safe, and efficient aerial work solutions. The company's competitive strengths center on its access to cutting-edge European engineering, deep industry expertise spanning multiple decades, a diversified product portfolio addressing varied customer needs, and a commitment to delivering reliable equipment backed by comprehensive support. ReachMaster's evolution from a subsidiary operation to an independent, owner-led enterprise reflects its ability to adapt to market dynamics while maintaining focus on quality, safety, and customer satisfaction within the specialized compact lift and aerial platform sector.Read More