Q App Mobile

QApp enables customers to browse the full menu, select their products and pay - all from their smartphone. The customer is notified when the order is ready and they either collect it through a 'fast lane' or have it delivered to their table, completely removing the need to queue at the bar. The partnership will enable funkin to not only feature pro... minently in key product categories within the Q App menu, but also selectively deploy their marketing communications based on time of day, location and even customer's personal profile - including gender, age and past purchasing habits. Crucially, QApp allows funkin to engage with the customer at the point of purchase and provides an opportunity to influence their purchasing decisions, including use of personalised promotional offers. Finally, QApp also provides funkin with a powerful data collection mechanism, which will enhance its sophisticated CRM strategy. The two companies will run a number of promotional activities over the coming months in venues where Q App platform has been deployed. Alex Carlton, funkin founder and Managing Director, said: "funkin is a young, vibrant and dynamic brand looking to harness fresh ideas to drive greater drinking experience and better service to our clients and customers alike. Q App is the only tried-and-tested mobile ordering platform that offers users the kind of experience we would expect, providing us with the ability to drive greater funkin brand awareness and, ultimately, sales." Tim Bichara, Q App Commercial Director, added: "There are very few things that have not changed for centuries but ordering process in busy venues is one of those, creating clear pain points for venues, customers and brands. Q App's sophisticated mobile ordering technology, coupled with its rapid adoption by major hospitality venues and customers alike, creates a unique opportunity for brands to reach their target customers and engage with them at the critical point in their decision-making process.Read More