Proximity Insight

When asked about what we actually do the answer is always quite simple. We help you to get closer to your customers. We are living in a high velocity retail era where retail is becoming increasingly digital. Brands need to think and act smarter than ever before and there is an urgent need to adapt quickly to changing customer behaviours. Customers... do not care about omni-channel or multichannel and their expectations for seamless service, speed and convenience have never been greater. The importance of the personal touch is critical and human relationships underscore the very essence of excellent retail. By building loyalty and trust brands can welcome customers back time and time again. That is where we come in. We partner with brands to make it simple, effective and fast to deliver highly personalised experiences at every point in the customer journey. We provide an end to end connected retail solution that runs on any device allowing brands to equip their teams with tools to be able to personally serve, surprise and delight the customer wherever they are and however they want to shop. We help to blur the lines between physical and digital channels empowering teams to get to know their customers and build even stronger customer relationships. Proximity Insight originally began in 2014 when Kris Moyse and Matt Lacey came together over a few Old Fashioned cocktails and decided to create a solution to connect retail brands with their customers using iBeacons and the power of Salesforce CRM. The MVP solution was officially launched with our first customer MATCHESFASHION in 2015. New customers quickly signed up for the revolutionary new app, including David Jones Pty, MCM Worldwide and John Lewis Partnership. They all loved the Proximity Insight vision of a digital black book empowering their customer facing teams to connect with customers across a wide variety of modern channels and were reassured by Proximity Insights enterprise grade security, scalability and privacy was out of the box because it was all built ...Read More