Project EVO

In 2016, after years of friendship, two successful entrepreneurs Arman Assadi and Chad Mureta aligned to create world-class tools to help people find true fulfillment in their work and lives. Chad had the archetypal DNA of an entrepreneur, a futurist with a deep desire to forge new paths. Arman was the charismatic leader, an innately talented strat... egist determined to proliferate wisdom to millions around the world. With the brilliance of Beckett Hanan and his years of Jungian psychology research, they began working on a book and assessment to help people identify who they are and what they do best to find meaning in their work. After two grueling years of research and development, the process hit a wall with the editor. Their literary agent reviewed the proposal and said, guysyou truly have something special here, but this isnt it. You need to start over. It was gut-wrenching. A direct rejection of their dreams, hard work, and tens of thousands of dollars invested. Arman spoke to no one for two days. Chad left town on a solo retreat. After a week of self-deprecation and melancholy, they finally picked themselves up and got back to work. Deep down they knew this mission was far bigger than themselves. Both Arman and Chad had been deeply immersed in psychology and self-development for years. Yet, as much as theyd learned and gotten results, it was often frustrating and short-lived. They knew there had to be a better way, and often envisioned creating a system that would work alongside them and guarantee their success. Theyd tried every type of daily planner and app imaginable but were constantly disappointed by their one-size-fits-all approach and inability to create lasting results. This rejection point caused them to revisit the idea of creating a planning system that fused together physical and digital technology. On this cruise, Chad and Arman deeply aligned their purpose and mission. Most importantly, they both realized they had no choice but to begin working on something much bigger than themselves. ...Read More