Prodigy Brands

In 2012, Serge Abecassis founded Prodigy Brands, a wholesale menswear company based in Boca Raton, Florida. One year later, Prodigy Brands added JOES mens shoes to the companys assortment. In 2014, the company added designer socks to its stable of products and re-launched its proprietary brand Zanzara. Prodigy Brands is continuing the expansion by... adding the brands English Laundry, Bruno Magli, and Badgley Mischka. The company's design, sourcing and production capabilities are the heart and soul of the company. With over 25 years of experience in these areas, the company has an established presence in the heart of the industry. With strong production relationships in China and Italy, the company's company is well prepared for all product types and price points. The company has long lasting relationships and partnerships with the top manufacturers in the region, which the company works hand-in-hand to produce the company's brands in the appropriate time line needed. Each of the company's manufacturing partners is taught the company's standards, the company's quality and the company's expectations to guarantee a consistent product from season to season. Prodigy Brands sales team covers the entire spectrum of retailers. The company's bands are found in all the department stores, chain stores, specialty boutiques, resorts, country clubs and Off-price chains in the USA and Canada. The company has showrooms in New York and Florida. The company also show the company's brands in all the key trade shows including FN Platform in Las Vegas, FFANY in New York, Project in New York and many other regional shows throughout the country. Marketing is an integral part of sales. The company's marketing team supplies all necessary materials to the company's sales team and to the company's customers to help sale the products to the retailers and help the retailers sell the brands to the consumer. The company continuously update the company's point of purchase materials and informational materials to keep the company's brands in ...Read More