PRISM

PRISM, formerly known as Oravel Stays Limited, is a global hospitality and travel technology company headquartered in Gurugram, India. Founded in 2012 by Ritesh Agarwal as Oravel Stays and initially operating as a budget accommodation booking platform, the company pivoted to OYO in 2013 and has since evolved into a diversified hospitality ecosystem... serving more than 100 million customers across 35 plus countries. In September 2025, the company rebranded from Oravel Stays to PRISM to reflect its expanded global portfolio and long-term vision beyond budget hospitality. PRISM operates as the corporate parent brand uniting a diverse portfolio of hospitality brands and services including OYO for budget and midscale hotels, Sunday Hotels for luxury accommodations, Motel 6 and Studio 6 for economy and extended-stay lodging in the United States, Townhouse for urban millennials, and Palette for premium experiences. In the vacation homes segment, PRISM operates Belvilla, DanCenter, CheckMyGuest, and Studio Prestige across Europe and Australia. The company's ecosystem extends beyond accommodations to include co-working spaces, celebration venues through its Weddingz business, and comprehensive hospitality technology solutions powered by AI-driven tools, data science platforms, and the proprietary PRISM OS system designed to optimize operations, inventory management, pricing, and partner performance. PRISM acquired G6 Hospitality from Blackstone Real Estate for 525 million dollars in 2024, adding the iconic Motel 6 and Studio 6 brands to its portfolio and significantly expanding its presence in the United States market with plans to add over 150 hotels in 2025. The company operates an asset-light business model, primarily leasing and franchising properties rather than owning them, and provides technology infrastructure, operational support, and distribution channels to hotel partners. PRISM has raised over 3.4 billion dollars in funding from investors including SoftBank Vision Fund, Lightspeed India, and Airbnb, and is ...Read More