Pricing Gun World

We are a family owned business. We began back in 1987 when Barry, the founder, was still in graduate school, and Pearl his wife was a young entrepreneur. We found that major Manufacturers were selling these same products at almost obscene markups, up to ten times the Cost of Goods. It was apparent that we, as a small, well run company, could offer... our customers substantial savings, and yet provide them with superior service, while showing a healthy profit. Since our outset over 12 years ago, we have grown rapidly via direct mail, space ads and primarily telemarketing. We now have a nation wide customer base of over 6,000 accounts, spread out through many different retail sectors. We offer our customers the same products at sharply discounted prices, and provide the type of service that the huge manufactures can't afford to give. Our philosophy is "It may be our price that got you, but it's our service that is going to keep you". As we have doubled sales almost every year that we have been in business, we assume that we must be doing something right!Read More