Premier Events

Premier Events was founded in 1995 to provide professional concession management services for festivals, events and entertainment venues. Since its inception, Premier Events has grown into a full service event production company offering comprehensive service in all areas of event development, planning, and execution. Professional integrity and a d... edication to providing unparalleled service have allowed Premier Events to cultivate a loyal roster of clients featuring some of the largest festivals and most prominent entertainment venues in the southeast. Rob Frazer and Jonathan Rawls formed Premier Events at the urging of legendary Atlanta concert promoters Alex Cooley and Peter Conlon. After the success of the inaugural year of Atlanta's Music Midtown Festival, the festival producers were looking for a reliable and trustworthy company to run the festival's concessions operations who shared the same vision for delivering a quality consumer experience. Music Midtown grew into one of the nation's top music festivals with more than 300,000 people attending the three (3) day annual outdoor festival. Additional event projects followed including the Atlanta Jazz Festival and St. Patrick's Day Festival in Savannah. In 2001, Premier Events landed the concessions management contract for the prestigious Chastain Park Amphitheatre. The company's client roster for concessions management services has steadily grown to include festivals and events in the SE region and several key Atlanta area entertainment venues such as Piedmont Park, Kennesaw State University Sports and Recreation Center and more. In 2009, the company expanded and added Laura Valente as a partner when she opted to merge her company with Premier Events. Valente's 20+ year career started in concert promotions working for Alex Cooley and Peter Conlon. It was during those early years when she first formed a strong relationship with Frazer and Rawls. Over the years, Valente has worked with Premier Events on numerous event projects. Valente's expertise is ...Read More