Pitango UX

PitangoUX specializes in accompanying startups through UX characterization and the UI design of saas products, websites, web platforms and applications. What is the difference between UX and UI? It is important to be clear about the two concepts of UX and UI design as these terms are sometimes mixed together. UX stands for User Experience, this dea... ls with the experiential level of use of the product, system or application. On a "scientific level", UX design relates to the user's feelings as a result of the product's use, satisfaction with it and the overall experience. The experiential world was created out of the understanding that even though these are applications and systems, the user is still human and therefore the user can be "moved". The user wants to feel that the site, application or system understands them and their needs. That they 'speak' in their language and can make the process comfortable, friendly, simple and enjoyable. User experience consists of a mix of visual, cognitive, and emotional elements that begin with an information architecture that accurately matches the user's expectations and needs. So there is a need for a convenient and friendly interface and the use of visual language that matches the user's content world. The output of UX characterization is a complete wireframe document of the system or application. The product of the UX design will be a simple graphical representation that defines the user experience of the system/application. UI design is actually the aesthetic realization of the system. The UI design process is literally transforming the wireframe into a quality visual design.Read More