Phenomblue

Phenomblue researched other developments across the nation to better understand that the industry is saturated with generic brands, lacking innovative function and personalities. Together we identified the foundational belief that Aksarben Village is "Where It All Starts. The distinct look and feel of the district represents the lifestyles of the r... esidents and tenants that call the area home. To reflect the updated brand, Phenomblue also overhauled the Aksarben Village website, including an on-location photo shoot. The interactive map featured on the homepage is a mixed perspective and deco experience that showcases the Aksarben Village experience rather than the typical bird's-eye view that simply shows location (instead, a Google Maps integration throughout the site gets that job done). We created a page for each tenant so that the site now provides relevant information on each of its offerings. The structure of the site was streamlined and rearchitected. A content management system (CMS) enables internal teams to update the site easily and add events to the calendar. The site was designed responsively to work on mobile, including the map, which works all the way down to tablets. Popular social sites and Constant Contact have also been integrated to help spread the word on events and businesses. And unique functionality, like endless scrolling, can be found throughout the site.Read More