Performance Research

A new research technique which involves consumers acting out their relationships with brands. Why are we different from conventional qualitative research? We take our agenda from the respondents themselves, encouraging them to set their own priorities. We stimulate the expression of deeper, normally unarticulated motives. We bypass learned response... s from marketing-wise consumers. What are the benefits of Performance Research? Provides image-rich insight into the consumer experience. Uncovers the Consumer Dream” of the role consumers would like the brand to play. When is Performance Research most useful? The techniques we use are well established and encourage an atmosphere in which people can relax and feel safe acting out” their feelings. This process releases resources of imagination that in other circumstances lie unused. We are looking for the relationship respondents feel they have with, say, a company or brand, and also the ideal they would like them to fulfil.Read More