PerDM

PerDM are the UK and Irelands fastest growing field marketing company; the firm have reported growth and an increased demand for their services as more UK brands recognize direct mail does not produce a high enough return on investment due to the growing competition in this advertising sector. Ian Attwood, Director at PerDM comments, "The signal-to... -noise ratio for direct mail has become disproportionate in recent years. With the British public receiving dozens of mailout's each week it is becoming more difficult for businesses to achieve stand out from the crowd and obtain a profitable return from direct mail campaigns. Many of our newer clients have discovered that direct mail is less effective than it was 5 years ago with increasingly unpredictable returns and report that this form of marketing has become 'annoying' to homeowners." Attwood adds, "We have noticed an increased demand for PerDM's field marketing services. By offering a personalised marketing approach at a guaranteed price per customer introduction, we can provide higher customer acquisition numbers at guaranteed costs. Field marketing gives us the opportunity to meet customers in person which allows for a stronger relationship to be built leading to improved customer retention." Since establishing their business strategies around consumer needs, PerDM have recognized many flaws in direct mail, environmental factors and customer complaints being the most prominent. While postal companies embrace direct mail in an attempt to improve its faltering bottom line, many UK and US city councils struggle to fund recycling and landfill costs to dispose of billions of pieces of unwanted mail. Furthermore, both Royal Mail and the US Postal Service officials say they know not everyone will want to receive direct mail and are working with the Direct Marketing Association, which operates its own consumer opt-out program to let customers sign up online or by phone to stop junk mail. These issues are driving businesses to seek out other forms of marketing. As ...Read More