Per-Scent

Sanjay Vadera founded and established Per-Scent in 1990 as awholesale perfume distribution business in Manchester. He later formed The Fragrance Shop,a substantial perfume retail business, encompassing over 150 retail stores in the UK. Sanjay Vadera, CEO of the group creatively positioned the business to cover the full value chain of fragrances thr... ough 3 key business strands; Manufacturing, Wholesale Distribution and Retailing. Vipul Vadera joined Per-Scent as Managing Director in 1998 and successfully catapulted Per-Scents revenue growth into fragrance distribution. It owes its rapid development to successful partnerships with a variety of major mainstream retailers. Today Per-Scent has a financial turnover circa £60 million, supplying fragrances, skin care and cosmetics to over 5,000 retail doors. "The company's concentrated focus on generating customer revenue growth and drawing on the company's depth of experience, gained by working with globally renowned retailers, places Per-Scent in an enviable position. The company is uniquely placed to capitalise on up and coming brands whether they be celebrity, lifestyle or fashion led and the company can confidently ensure they reach a wide base of consumers through the company's existing and growing customer retail channels." The company's strategic partners benefit from the company's breadth of experience in international Brand Management and Category Management; range planning, product development, merchandising and promotional campaigns. The company is active globally and are capable in implementing and distributing these services internationally.Read More