Software · California, United States · <25 Employees
Pearson & Co. helped enable their channel partners to sell Symantec's leading Windows data and system protection solutions designed for the midmarket. First we interviewed product managers, sales reps, and domain experts to identify sales dynamics, common customertriggers, and potential hurdles. Then, we crafted a playbook that outlined the market overview, customer pain points, and how the solution fit into Symantec's overall story. Most importantly, we developed four step-by-step selling scenarios to demonstrate how to build interest and manage objections. And to tie it all together, we helped Symantec spread the word about the playbook via an integrated multi-touch campaign to promote the new sales tool to channel regional audiences.Read More
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Signal Score
Signal Score indicates how big the spike is compared to a company's historical baseline for consuming content.IT Outsourcing
100
4 Signals found
Managed Security Services
74
3 Signals found
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