Parsec Media
Business Intelligence (BI) Software · 11-50 Employees
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Overview
Phone Number
(732) 474-8373Website
parsec.mediaRevenue
$5.9 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
2
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About Parsec Media
Parsec Media, a pioneer in attention optimization, quantifies the success of creatives and tactics. Parsec works with leading publishers across every vertical to provide a 100 percent transparent, brand-safe, and contextually relevant environment for brands. With a focus on attention metrics, Parsec aligns all stakeholders around a common goal: creating ads that people enjoy and find relevant. The company developed Adelaide, a SaaS solution leading in the rapidly growing field of evidence-based media quality measurement. Adelaide's metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of signals to predict attention and drive more efficient outcomes.Explore more
Parsec Media Org Chart
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Company Profile Activity
Activity Insights
Parsec Media is experiencing very low activity levels compared to other companies in the Software sector.
What does this means?
Parsec Media is drawing exceptional interest within the Software industry, suggesting notable developments or strong market momentum, learn more about Parsec Media.
Parsec Media financials insights
Gather financial insights about Parsec Media, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.
2016
Angel/Seed
$1.5M
2021
Debt
$417K
Parsec Media Tech Stack
A closer look at the technologies used by Parsec Media
Most Recent Scoops
Facilities Relocation / Expansion
Parsec Media is planning to move offices in January 2025. The move will impact employees at the existing office located at 575 5Th Ave Fl 14, New York, NY.
Facilities Relocation/Expansion
Mergers & Acquisitions (M&A)
Mergers & Acquisitions
Funding
Parsec Media has received an SBA PPP loan in the amount of $417,000 from Pacific Western Bank resulting in the retention of 21 jobs.
Funding
Parsec Media News & Media
Kargo Adds Attention Advertising With Acquisition of Parsec
Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and Placements Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and PlacementsInsight Awarded NetApp 2021 North America Keystone Partner of the Year and SLED Partner of the Year
TEMPE, Ariz.--(BUSINESS WIRE)--Insight Enterprises (NASDAQ:NSIT), the global provider of Insight Intelligent Technology Solutions™ for organizations of all sizes, announced today that it has been named both the NetApp North America Keystone Partner of the Year in NetApp fiscal year 2021 (FY’21), for its strategic sales and marketing approach to drive significant growth in NetApp Keystone adoption, and the SLED Partner of the Year, for overall NetApp FY’21 revenue and year-over-year growth in thParsec Media Announces AFOX: A Distributed Platform to Issue, Trade...
Inaugural contract will connect global media buying agency MediaCom with digital publisher future US AFOX Platform developed on the Corda blockchain platform built by R3. (PRWeb July 25, 2019) Read the full story at https://www.prweb.com/releases/parsec_media_announces_afox_a_distributed_platform_to_issue_trade_and_settle_digital_media_contracts/prweb16459031.htmAdvertising Technology Leader Adam Heimlich Named President of Parsec...
Parsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, is expanding its leadership team by adding media trailblazer Adam Heimlich as President. (PRWeb March 26, 2019) Read the full story at https://www.prweb.com/releases/advertising_technology_leader_adam_heimlich_named_president_of_parsec_media/prweb16184001.htm
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Frequently Asked Questions Regarding Parsec Media
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Parsec Media, a pioneer in attention optimization, quantifies the success of creatives and tactics. Parsec works with leading publishers across every vertical to provide a 100 percent transparent, brand-safe, and contextually relevant environment for brands. With a focus on attention metrics, Parsec aligns all stakeholders around a common goal: cre... Read More
