Paramount Communications

Paramount Communications produces hard-hitting direct mail with eye- catching design and powerful copy. Recognizing that voters are flooded with political mail during election season, we seek to make our client's pieces "stand out" in the clutter. That means working with highly creative designers and persuasive wordsmiths to ensure that our mail is... successful in gaining the attention of busy voters and motivating them with a message that convinces them to vote for our clients. Not every voter responds to a piece of political mail. Sadly, much political mail is left unread, occupying the bottom of a circular file at the Post Office. That's why television and radio remain important and often critical tools for communicating with voters. In smaller, rural areas of California, broadcast media is relatively inexpensive and should always be considered part of a candidate's "media mix. Commuters stuck in traffic during rush hour can often best be reached through a radio ad, while working families too tired to read through the stack of political brochures and postcards clogging their mailbox, may respond to a TV message appearing during the 6 PM or 11 PM local news. Paramount Communications works with an array of outstanding television and radio production teams, voice talent, and scriptwriters to produce ads that convey the message we seek to deliver to the voters. In this cyberspace-dominated era, any local campaign that ignores the importance of the Internet and a Web presence does so at its own peril. Politics is about communicating a message and the Internet is the fastest-growing way of communicating with voters and constituents. Paramount Communications works with tech-savvy professionals who are experts at creating high-impact campaign websites, marketing through e-mail, and developing on-line surveys, newsletters, and blogs. Grassroots voter contact is still the name of the game in many local elections. Paramount Communications develops successful grassroots strategies, voter and precinct-targeting programs, ...Read More