Palmetto Marketing

Palmetto Marketing is a professional sales and marketing company specializing in Timeshare Resales for over 20 years. Palmetto Marketing has been very successful in establishing Resale programs at resorts that are no longer developer-controlled. Palmetto's Resale programs focus primarily on selling weeks that return to the Homeowner's Association t... hrough foreclosures, deed backs, and bankruptcies. The main objective is to sell these weeks to increase more Maintenance fee-paying owners for future years and to ensure the success and enjoyment of the resort for years to come. With this resale program in place at the resort, it will allow the Association to get very aggressive with a collection and foreclosure program. Palmetto Marketing also provides an Owner Resale Program at select Resorts. This resale service is a critical part of the operations of the Association, because Owners face financial difficulties, divorce, death, and other challenges, and, if a resort property does not have a resale outlet for these owners to sell their weeks, sooner or later they become Owners who stop paying their Maintenance Fees. Palmetto Marketing's Resale program is a very low-key, non-threatening approach similar to a concierge or vacation counselor. Palmetto includes a welcome letter in the check-in package and contacts the guest to ensure they are having an enjoyable vacation. Palmetto's In-house Sales Directors meet with guests individually who have interest in either buying or selling a vacation week. Palmetto's In-house Sales Directors also answer questions from owners and guests about using or exchanging their vacation week. Palmetto Marketing also sponsors a weekly activity such as a wine n' cheese party, or a cook-out for all owners and guests at the Resort to enjoy during their week's vacation. With a successful Resale program in place at your Resort, you can feel confident that with new Maintenance-Fee paying owners buying at your resort each year that your Maintenance Fee Revenues will increase and your delinquent ...Read More