Outdoor Holding

Outdoor Holding Company is a publicly traded, technology-driven e-commerce company headquartered in Atlanta, Georgia, listed on the Nasdaq under the ticker symbol POWW. Formerly known as AMMO, Inc., the company rebranded as Outdoor Holding Company in April 2025 to reflect its strategic focus on digital marketplace operations. The company owns and o... perates GunBroker.com, one of the largest online auction marketplaces for the lawful sale of firearms, ammunition, hunting gear, fishing equipment, and outdoor accessories. The platform facilitates compliance with federal and state laws governing the sale of firearms and restricted items, enabling third-party sellers to connect with buyers across the United States. In addition to its marketplace operations, the company is engaged in banner advertising activities and positions itself as a focused leader in the outdoor and firearm digital commerce space.Read More