Veeva Ostro

Veeva Ostro is a brand engagement platform for the life sciences industry, operating as an independent unit under Veeva Systems. The platform delivers AI-powered, personalized engagement experiences for patients and healthcare professionals (HCPs), enabling them to receive immediate, compliant answers through a conversational chat interface. Ostro... combines conversational AI, semantic search, and industry-specific compliance guardrails to surface responses drawn exclusively from pre-approved medical, legal, and regulatory materials. Its suite of products including Ostro Navigate, Ostro Prompt, Ostro Airmark, and Ostro Tailor supports omnichannel engagement across web, SMS, and email. The platform also captures rich engagement data to help life sciences brands refine outreach and improve patient and physician engagement strategies. Ostro's tools are used by a significant portion of top global pharmaceutical companies and are designed to integrate with Veeva's Commercial Cloud applications over time.Read More