Osella

Osella is an Indonesian retail brand established in 1987, dedicated to fostering a connection between young generations and its fashion offerings. The brand emphasizes an urban yet fashionable lifestyle, ensuring its collections are both comfortable and aligned with the latest trends. Osella aims to empower customers to project a trend-setting identity through their attire, making it a prominent name in the national retail industry.

Operating within the Apparel & Accessories Retail and Retail sectors, Osella serves a broad customer base with its OSELLA MEN line, featuring T-shirts, Denim jeans, Jackets, Cardigans, and Polo shirts. The company employs between 500 - 1,000 individuals and generates revenue of $51.6M. Its extensive retail footprint includes 12 showrooms and over 300 counters strategically located in more than 50 cities across Indonesia. Visitors can learn more about the people driving this presence by visiting Meet Osella's team.

Osella's strategic market presence has established it as a top brand nationally, particularly through its consignment stores. The company is committed to continuous expansion, aiming to enhance brand awareness and ensure its legacy is passed down through generations. Its operations are primarily B2C, supported by strong marketing and sales initiatives, reflecting its significant presence in the Asian market.