Innovation Agency Opt

OPT, Inc. (Head Office: Chiyoda Ward, Tokyo; President & CEO: Daisuke Kanazawa; hereinafter "OPT") has affiliated with the CDP Institute (*1) as a Gold partner to further drive the utilization of customer data using Customer Data Platforms (hereinafter "CDP" (*2)). OPT is the first agency from Japan to affiliate with the CDP Institute, which is bas... ed in the United States. In recent years, communication methods have diversified due to the growth of communication channels driven by the digital revolution, changes in the consumer values, and the rise of lifestyle diversity. In corporate marketing as well, there is an increasing need for communication that is personalized via data utilization and cross-channel strategies. OPT has previously been supporting corporate data marketing by providing total marketing services from advertising to CRM, and by developing proprietary tools at Opt Technologies (*3) for analyzing data. This affiliation with the CDP Institute enables OPT to become a strategic partner for CDP utilization and offer even greater support for corporate data-driven marketing.Read More